Multiple-Agent Interfaces and the Influence Sources Who Comprise Them: A Communication-Theoretic Agenda for Web 2.0

Talk by Joe Walther, Professor, College of Communication Arts and Sciences, Michigan State University.


  • Attribution theory – why they do what they do?
  • In distributed social interactions, people may blame others instead of themselves for one’s own poor performance.
  • Post-test open questions at the end of group project: (1) what’s the best thing you did and why?, (2) what’s the worst thing you did and why?
  • Propinquity = psychological closeness via media
  • Effect of Skills x Task x Choice