YouTube did not exist during the last presidential election in the US and in this time, it has become such an important tool to reach to the people that any political party serious about their campaign cannot ignore the influence of YouTube. While most of the candidates running for the presidency (or the party ticket) used YouTube quite a bit, Barack Obama left everyone way behind. See for yourself in the figure below. This picture shows the name of an author followed by the number of videos he/she/they posted on YouTube. These data are coming out of our collection of election-related videos from YouTube.

Authors on YouTube: username followed by the number of videos posted